It writes in the client's voice
A 6-step onboarding and an 80-example style bank set the voice. Voice profiles are versioned, with rollback. A learner reads the client's edits and updates the voice. A second brain per account grounds every draft.
AI products · Marketing · Video
Adroi Ltd.
AI products. Marketing that ships.
Adroi builds AI marketing products and runs marketing for B2B software companies. In 2026 it launched two products, MarketingCore and explodr, built by one founder with AI agents as the engineering team. It also makes the marketing around them: an AI music video, an ad with AI actors, explainers and build videos.
2026 · Adroi Ltd.
One founder. AI agents. Two products.
Adroi launched two AI products in 2026. One person runs the company, and AI agents do the engineering. Here is how it works.
Accepted intoClaude for Startups
Built solo
2026 · MarketingCore
An AI marketing command center. 7 products in one app.
Designed, built and run by Adroi's founder. 28 data collectors. 25+ content types. 15 AI reviewers and 13 rule-based checks on every draft. A voice system that learns from your edits. Nothing publishes without a person.
Built solo
2026 · The second brain
Every draft starts from what the company knows.
MarketingCore has a second brain. Each account gets one: a wiki of the company and its people, kept as plain markdown with full history. It learns from the website, files, LinkedIn, past posts and every scan the app runs. Each page says who can see it, across 10 roles. Every draft is grounded in it, and a cleanup pass flags contradictions and stale claims.
Built solo
2026 · explodr
Brand in, video out.
Adroi's second product: an AI video studio for small businesses. You record yourself talking. It reads your brand from your website, then adds motion graphics, captions, B-roll and music, each timed to the words you say. 5 video types, 37 motion graphic designs, edits by chat. Live 24 days after the first line of code.
2026 · The board
Built from a Jira-style board. One agent runs it.
Both apps are built off internal Kanban boards, set up like Jira: Backlog, Up Next, In Progress, In Review, Done. 1,700+ cards so far. One orchestrator agent takes each card and hands the work to subagents. Opus, Sonnet and Haiku write the specs and the code. Codex, DeepSeek and GLM review and test it. Up to 8 run in parallel. The orchestrator writes no code.
- Orchestrator · Opus
- Opus
- Sonnet
- Haiku
- Codex
- DeepSeek
- GLM
2026 · The product
Before any code, we decide what is worth building.
- Plan. Every feature starts with a grill-me interview: 21 so far, about 280 questions, written down before the build.
- Roadmap. An 8-lane roadmap with 94 items, in an approved order. Anything parked keeps its reason.
- Design. Our own design system. A UI review with 14 app-wide findings that became the redesign brief. A first-visit study that sets the target: from 10-15 minutes to the first win, down to about 3.
- Analytics. Every product event tracked in Mixpanel, from sign-up to approved post.
- Feedback. Open beta since September 2026. The first customer onboarding call lives in MarketingCore's own second brain: a live walkthrough, the features they asked for, and plans for HubSpot and MCP integrations.
Videos we made with AI.
Songs, actors, motion graphics and edits. Pick one to play it.
Now showing · Head of Marketing · 3:04
- 01
Head of Marketing 3:04
An AI music video. A Suno song and 92 Kling 3.0 clips, cut to the beat.
- 02
The Best Model Ever 3:24
A music video about chasing the next AI model. A Suno song, with each storyboard still brought to life by Wan 3.0 on Higgsfield.
- 03
MarketingCore ad 0:44
A scripted comedy ad with AI actors from Seedance and an ElevenLabs voice.
- 04
explodr explainer 0:59
How explodr turns a brand and a phone recording into a video. Motion graphics in HyperFrames.
- 05
Three.js x Claude 3:12
A talking-head explainer with motion cards: 3D animations on a web page, built with Claude.
- 06
MarketingCore in 57 seconds 0:57
The product explainer. Market signals in, finished posts out.
- 07
AI analytics demo 0:15
A product demo for a predictive-analytics app. A question types itself, the cards count up, then the real screen lands.
Made with
SunoThe song.
Kling 3.0One clip per shot in the music video.
SeedanceThe AI actors in the ad.
ElevenLabsVoices and music beds.
RunwareStills and storyboards.
HyperFramesMotion graphics, written as code.
An AI marketing command center.
Seven AI marketing products in one app, for B2B teams. It watches competitors, communities and search, then writes content in the client's voice. A person approves every draft before anything publishes.
7
products in one app
28
data collectors
25+
content types, from 68 AI steps
15
AI reviewers on every draft
13
rule-based checks on every draft
80
examples in the voice style bank
33
scheduled jobs for scans, digests and publishing
3
MCP servers that let AI agents drive the app
- 01Studio writing
- 02Competitor Intel
- 03Content Calendar
- 04Reddit Radar
- 05Trend Radar
- 06Episode Studio video
- 07Audience Intelligence
Plus a Chrome extension that drafts LinkedIn comments in the user's voice.
28 checks before a person sees a draft
15 AI reviewers and 13 rule-based checks: a 5-part post scorer, a vision check on rendered visuals, and guards that stop the model inventing numbers or quotes. A draft that fails rewrites itself.
How a brand shows up in AI answers
It tracks the brand in ChatGPT, Gemini, Perplexity and Google AI Overviews, runs 30 checks on its pages, and turns the gaps into an action plan.
Nothing publishes without a person
People approve every draft, video plan, script and thumbnail. Reddit replies are never posted automatically. Metered limits and per-call cost tracking on every plan.
Brand in, video out.
An AI video studio for small businesses. It reads a brand from its website, interviews the owner in a short chat, then turns a phone recording into a branded short video. Live 24 days after the first line of code.
- WebsiteReads the brand: 6 colors, 3 fonts, logo and tone.
- ChatInterviews the owner in 7 questions.
- RecordingA phone video, or the teleprompter in the browser.
- Edit planWord-level transcript. Every cut lands on a word.
- Branded videoFraming, B-roll, music and animated cards.
5
video types
3
formats: 9:16, 16:9 and 1:1
37
animated overlay cards
7
questions in the onboarding chat
12
checks on every video, before and after render
97
banned AI words and phrases in the script lint
4+3
plans and credit packs
4x
price per action, set at about 4x compute cost
Ask for a change, get a new cut
Type one change in plain chat. The edit plan is rewritten and the video re-renders. If the request is unclear, it asks one question first.
From a new post to a script
It watches YouTube, blogs and X, and turns each item into video ideas and 45- or 90-second scripts. Every model and scraper call is metered.
Work with Adroi.
The tools and methods behind MarketingCore and explodr, built for your team.
A CMO who builds and ships
Positioning, messaging, launches and the campaigns themselves. Not a strategy deck. 10+ years of growth, SEO and go-to-market for B2B software.
Content engines your team owns
Competitor and community monitors, content pipelines and automations, built with Claude Code and n8n. Handed over as plain code your team can run and change.
Ads, explainers and product demos
Music videos, ads with AI actors, motion-graphics explainers and product demos. Every video in the reel was made this way.
Everything else we made.
Build episodes, landing pages, infographics and carousels. Pick one to open it.
One agent runs the board. A person keeps two decisions.
Every idea, bug and fix in both products is a card on a dev board built into each one. 1,700+ cards so far. AI agents write, review and test the code. The founder decides what ships next and what merges.
A model of the dev board, not live data. Move the pointer to tilt it. Pick a step to replay it.
- 01
A card lands on the board
Every idea, bug and fix becomes a card. Its track sets how much review it gets, and a diff can move a card up a track, never down.
- 02
A person picks what ships next Human call
The first of two human decisions. The card moves to Up Next.
- 03
The orchestrator gets a spec written
One agent runs the board. It writes no code and runs no tests. A spec writer names the files to touch, the expected results, the tests and the model that should build it.
- 04
Three reviewers attack the spec
Before any code is written. The spec also plants failures that the tests must catch.
- 05
Up to 8 agents build and review
4 build slots and 4 review slots run in parallel. Each builder works in its own git worktree.
- 06
A second model tests the build
It drives the build like a user and runs the planted failures. One verdict: merge, merge with a caveat, or don't merge.
- 07
A person decides what merges Human call
The second decision. No agent merges a card or marks it done on its own.
Guardrails that run on their own
8 checksin a 7-second pre-push hook.
Every 15 minthe full test suite runs on master and sends a Telegram alert when it breaks.
No live keysTests are blocked from live credentials and the network.
Card = dataCard text is treated as data, never as instructions.
6 modelsin the bake-offs run to choose the reviewers.
How a video gets made
01 · Song or scriptA Suno song, or a script read by ElevenLabs.
02 · StoryboardOne AI still per shot, on a local review page.
03 · ClipsOne AI clip per shot, from its still.
04 · The cutCut to the beat, or to the spoken words.
05 · ReviewA fresh reviewer scores it. Then a person gives notes.
Claude Code, Codex, agent orchestration, prompt and context engineering, MCP
Next.js, React, TypeScript, Supabase, Python, Playwright, HyperFrames, ffmpeg
SEO, Google Search Console, Google Ads, Mixpanel, Apify, n8n, HubSpot
Claude, OpenAI, Gemini, Perplexity, ElevenLabs, Runware
Suno, Kling, Seedance, ElevenLabs, Runware, HyperFrames
Roy Golombick.
Roy founded Adroi and builds its products. Before that, 10+ years in growth, SEO and go-to-market for B2B software, and a startup of his own.
Minerva LabsVP Growth. Led the repositioning behind the Rapid7 acquisition.
SiemensHead of Growth and Product Marketing for cloud SaaS.
ComroadsCo-founder and CEO. $900K pre-seed, team of 8.
Adroi, 2013The first Adroi: a performance marketing company.
Let's talk.
Email or LinkedIn both reach Roy, Adroi's founder. Ask for a walkthrough of the products, a fractional CMO who builds, or a video.